In the coming months, 85 Kohl’s stores will get solar panels; 43 already have them. Macy’s, which has solar panels atop 18 stores, plans to install them on another 40 by the end of this year. Safeway is aiming to put panels atop 23 stores. And other chains, including Whole Foods Market, BJ’s Wholesale Club and REI, the purveyor of outdoor goods, are planning projects of their own. Wal-Mart, the nation’s largest retailer, has 17 stores and distribution centers with solar panels in operation or in the testing phase. It plans to add them soon to five more stores.
“It really helps make it economical for the retailer,” said Kim Saylors-Laster, Wal-Mart’s vice president for energy. People at the chain are considering a far larger program that would put panels and other renewable technologies at hundreds of stores. Most of the efforts so far are in California, New Jersey and Connecticut, states that offer generous incentives.
This is good news for the PV market, but the actual driver - we believe - is not energy saving as NYT'article suggests, but straight marketing strategy >> check for upcoming post with data and analysis
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